Independent strategic advisory for moments when judgment matters.
TrueNorth Advisory support founders and senior leadership teams during the most consequential moments of their journey.
When decisions carry real risk—to value, control, reputation, or legacy—leaders need experienced judgment, objective perspective, and a trusted thinking partner who can cut through noise and emotion.
Our work is intentionally selective and discreet, allowing us to develop deep context and deliver timely, relevant guidance exactly when it matters most.
Our Philosophy
We believe better decisions—not more activity—create lasting value.
TrueNorth Advisory is designed for founders and senior leaders who value clarity, judgment, and disciplined thinking over speed or volume of execution.
TrueNorth Advisory is designed for leaders who prioritize clarity, judgment, and disciplined thinking over speed or volume of execution. Our role is not to add motion, but to improve direction.
Why TrueNorth Exists
Many leadership decisions are made under pressure — with incomplete information, competing priorities, and real stakes attached.
In these moments, leaders don’t need more frameworks, playbooks, or activity. They need an independent perspective focused on clarity, tradeoffs, and long-term consequence.
TrueNorth exists to provide that perspective — deliberately, discreetly, and without agenda.
The Role We Play
• Frame the real decision — not just the visible options
• Surface second-order consequences and hidden tradeoffs
• Pressure-test assumptions before commitment
• Support confident decision-making when stakes are high
TrueNorth operates alongside founders and senior leaders as a thinking partner — not as an operator, coach, or delivery team.
The Principal
Founder-Operator Turned Strategic Advisor
David brings more than 25 years of experience as a founder, CEO, CRO, President, and senior operator across technology and services businesses.
He has scaled companies from early growth through exit, led complex go-to-market transformations, supported capital raises, navigated acquisitions, and advised founders and senior leadership teams through pivotal transitions.
Having sat on both sides of the table—as founder, operator, and advisor—David brings practical judgment and calm focus to high-stakes decisions where experience matters most.
